every story starts with a fable,

Upon a Fable 2.jpg

Upon a Fable, The creative agency born from the founders of maven46 and bold.

Utilising a collaborative approach between both publisher and agency, we fuse insights, consumer market analysis, fashion acumen and bespoke ideation with high end production to drive deeper engagements and consumer connection for brands.


Our team has worked with some of the most prestigious global fashion, beauty, luxury and lifestyle brands. —



An influencer led content strategy to launch the spring 18 collection.


Brown Thomas

A 360° digital campaign for Ireland’s leading luxury retailer.



Interactive content promoting the Dyson Supersonic.

House of Peroni

A search to find Ireland’s top designer.



Tiffany & Co

Driving e-commerce through content strategy.


Diet Coke

An always-on strategy for the ‘Because I Can’ campaign.



Editorial & UGC campaign to launch new flavours.

Request Our Portfolio — 


We are a team of creatives, directors, photographers, strategists, producers and editors who collaborate to bring brand stories alive.



Our strategic approach is informed by insights, utilising exclusive publisher data it enables us to create content that connects the brand to the right consumer with the right message in the right medium.

DATA & Insights, Content Strategy, Digital comms.


Applying an integrated journalistic and broadcasting approach, we combine our collaborative creative and commercial acumen to build and drive aspirational, tasteful and luxury digital experiences for our clients.

Film, Photography & Writing.




We seek to penetrate with consumer first branded activity that not only realises the client’s strategic ambitions but creates desire for the consumer through omni-channel experiences.

COncept development, Campaign creative, Art direction.



Through influencer strategy and experiential events we help
brands connect with memorable engagements.

Distribution, INfluencer MGMT, Event PRODUCTION.



Station Mews, Lindsay Grove
Dublin, EI78702



Monday – Friday, 9.00 am – 5.30 pm



(00353) 87 617 5815


Let's make something beautiful —