Our vision.

A fable is a story based on a moral truth; Upon a Fable, seeks to be the moral compass on quality storytelling. Our new story was born based on a common goal to create beautiful content via video, photography, narrative or social that is not only premium and memorable but also insight-led. Utilising the behavioural data insights of maven46, we understand how women want to be engaged, on what platform and with what message.

This unique understanding allows us to interact with modern women in a new way through omni-channel and experiential experiences. Leveraging the production capabilities of Bold Studios and the digital prowess of maven46, this expertly led team can now deliver relevant best in class branded campaigns with a 360 ̊ approach that resonates and engages.

Every story starts with a fable,